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Focus on what you can do, not what you can't

A communicator is the single most important job in a modern company.

So said Jim VandeHei, co-founder of Axios.

He said it because effective communication means people do their jobs better, companies run better, people are happier and they save time.

Of course, much as we want effective communication from the very top we often don’t get it.

You’re almost certainly in a position in your organisation where you cannot change the chief executive’s communication style, or lack of communication. But YOU CAN improve your own communication.

I think you owe it to yourself, your organisation, your clients and your colleagues to be as good at written communication as possible. I’m sure it will make you better at your job.

How are you going to make that happen?

Gary Bandy Limited is a company registered in Cardiff, number 5660437.

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