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Make your first 120 words count

People spend average of 26 seconds reading a piece of content.

That means you’ve got about 120 words to get your message across and/or make someone decide to read more.

It’s demoralising that despite the effort you put into a major report the reader will skim it. Most of your words won’t be read.

Embrace that. Write and format your reports (and everything else) to reward the skimming reader.

Gary Bandy Limited is a company registered in Cardiff, number 5660437.

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