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Accountants need to be communicators not reporters

Here’s a tip public sector finance professionals in particular, but it could be useful to people in the private sector, too.

CIPFA includes communication and impact as one of the key competencies for public financial management professionals. That means developing skills in telling stories with financial data.

As luck would have it, late in 2022 the World Bank published A Guide to Data Storytelling in the Public Sector. The opening chapter begins with this quotation from Hal Varian, Chief Economist at Google.

The ability to take data — to be able to understand it, to process it, to extract value from it, to visualise it, to communicate it — that’s going to be a hugely important skill in the next decades.

The Guide explains the elements of a data-driven story are:

To save you searching for the document you can download it here.

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