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If your reader doesn't do what you want or expect then it's your fault

That’s my key takeaway from listening to this this episode of the Fixable podcast.

The podcast features Todd Rogers, a professor at Harvard’s Kennedy School of Government, who is a co-author of Writing for Busy Readers: Communicate More Effectively in the Real World.

During the conversation with the podcast hosts, Todd explained six research-backed principles for effective writing that are in the book. These are:

I am not spelling them out any more here because I think you should listen to the podcast. It is definitely worth 30 minutes of your time.

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