When newspapers first moved online longer articles ran over multiple webpages and readers had to click to move to the second and later pages.
Most readers didn’t click.
Journalists learned something they couldn’t know when newspapers were on paper: that most of the words they wrote, words they were proud of, were never seen by readers.
Online articles are now shorter—on one page—and written in short paragraphs. Often paragraphs have only one sentence.
And there’s lots of white space.
Auditors and accountants can learn from modern journalists.
Even if you’re a great writer you’re not guaranteed your reader will ever see page 2. You’ve got to write your message on page 1.